Understanding The “Name Game”

Accuracy when using entity names is an important concept that must be understood if you desire to be more self-reliant.

For example, although when spoken McDonald and MacDonald sound the same to the ear, most people understand, when they see the names written, the family of McDonald has different members than the family of MacDonald. Similarly, a company named American Heating Corporation has different goals, policies and employees from a company named American Heating Incorporated.

Now, suppose you wrote an email recommendation to a family member and just typed “I’m real happy with American Heating, you should hire them.” You cut the name short. You did not make specific reference to one company or the other.

Likely you are thinking ‘Whatever, it is just an email, no big deal’.

Perhaps.

But it is bad form. Indeed, make an inaccurate reference to an entity in a legal paper or court room and see if the judge or prosecuting attorney considers the error to be “no big deal”.

The United States of America
United States of America
United States
State of ___
STATE OF ___
office of the ___
Office of the ___

See the differences? There are many more spin-offs.

This “name game” is pursued intentionally to create confusion in the minds of the people and help hide any deceitful practices or criminal conduct. Nonetheless, it is a reality. Pay attention and reference accurately the complete entity name.